What does the movie “Avatar” and Congress have in common?
No, there are no tall blue people sitting in Congress. No, there aren’t 1,000+ page bills being passed around on the moon Pandora. The bond between these two is a young candidate for Congress named Krystal Ball.
On Christmas night, I decided to head to the movie theaters to catch the 10:45pm showing of “Avatar” in 3-D on the IMAX screen. As I walked toward the queue to purchase my ticket, a young man wearing a campaign badge asking if I was there to watch “Avatar” approached me. I acknowledged yes, and he motioned me inside, saying that I could get a $1.00 discount off the price.
Walking in, there were two ladies sitting at a table accepting money and handing out 3-D glasses. While I was waiting in line, I looked around to find some information on who was providing the discount. There was a pamphlet on the table with the name “Krystal Ball” printed on it. When it was my turn to purchase a ticket, I looked at the two ladies and asked the obvious question of “Who is Krystal Ball?” Expecting a sales pitch, the younger of the two ladies reached across the table to shake my hand, identifying herself as Krystal.
I didn’t get a sales pitch other than the fact that she was running for the Democratic nomination in Virginia’s first congressional district (also known as America’s first congressional district). Other than thanking her for the discount and wishing her the best on her campaign, I walked away with knowing little about her. She is a 28 year-old CPA running against retired Army Colonel Scott Robinson for the nomination.
I found it interesting that she chose the highly anticipated movie as part of her campaign. The movie had already been out for a week in the theaters, and I was attending the last showing for the night on Christmas, so you would think that her target audience would be lower than if it was on opening weekend. However, the theater was packed, meaning she introduced herself to many potential voters. Strangely enough, the theater is actually outside of the congressional district she is campaigning for, though it is the closest one with the IMAX showing of the movie.
As a campaign gimmick, I think it worked out well for her, simply because I did not know of her campaign prior to that night. And though she is not in my district, I’ll be interested in questioning her on her positions while tracking her progress during the primary. If you ever run for public office, this might be an event you could consider in your campaign.


